Bernard is Director of the Association of Leading Visitor Attractions, ALVA, which comprises over 2,200 of the UK’s most popular and important cathedrals, museums, galleries, palaces, zoos, gardens, heritage sites, historic houses and leisure attractions. He is Deputy Chairman of the Tourism Alliance; a Trustee of the Geffrye Museum of the Home, London; the Heritage Alliance; Kids in Museums; and is a member of the Council of St Paul’s Cathedral. He is the Chairman of the award-winning London International Festival of Theatre; the Council of Ambassadors of WWF-UK and has been a judge of the Museums and Heritage Awards for several years. Prior to ALVA Bernard held communications and policy roles at VisitBritain, the Royal Household, central Government, campaigning charities, the UK Parliament and the Council of Europe.
Paul has spent the whole of his working life in the attractions industry. As a student he worked on the ghost ride at Thorpe Park, having spent many happy years there heading up the operation, he moved over to the London Eye in 1999/2000, as part of the Tussauds group to head up the operational launch of, what turned out to be Britain’s busiest paid for attraction. After five years and a purchase by the Merlin group Paul worked on Business Development projects in the UK and around the world. After 25 years and a couple of years of consultancy work Paul joined BALPPA as CEO in 2012.
Ken Robinson CBE
As a long time enthusiast for the benefits of tourism, and a specialist in Visitor Attractions, Ken proposed an Annual National Conference to ALVA, and was the principal organiser for ten years. Ken has over 45 years operational experience in commercial and charitable attractions, in the Heritage, Museum and Leisure sectors, and a keen interest in strategies to optimise the economic, social and cultural benefits of tourism. His consultancy has advised and managed projects around the world. Ken is an independent adviser who speaks and writes on tourism topics. His goal is to be a pragmatic pioneer of new initiatives, strategies and solutions to optimise the economic and social benefits of tourism. He believes Britain’s intrinsic tourism assets require political commitment to help the industry compete globally, and realise its potential. Ken participates actively in industry working groups and is past Chair of the Tourism Society, current Chairman of its Think Tank, and is a past Chair of the Tourism Alliance. Ken was awarded the CBE for services to Tourism in 1997.
Liz Terry MBE
Liz is the Managing Director of Leisure Media Group, whose publications including Leisure Management, Attractions Management, Leisure Opportunities and the related websites are very much respected in the Cultural Leisure, Heritage, Sports and Tourism industries that they serve. She joined the then embryonic company, as an Editorial Assistant in 1983, after leaving University with a B.A. Hons degree in English. She became a Director in 1987, joint Managing Director in 1989 and sole owner and Managing Director since 1993. Today her company is directly involved with 27 Trade Associations and training bodies, providing support and services to many. Her leader articles and the journalistic integrity of the publications is well respected. Since it’s inception, Liz has supported the Visitor Attractions Conference as a service to the industry. In 2006 she was appointed MBE for services to Publishing.