The National Visitor Attraction Conference – VAC 2019 

VAC, the annual Visitor Attraction Conference, will take place on Thursday, 3 October 2019 at London’s Queen Elizabeth II Conference Centre. Registration is now open!

The conference starts at 9.00am with an optional free Legal Briefing, and then the main proceedings starts at 10.00am in the main conference hall. All attendees will also have the opportunity to meet and network with other attractions managers at the drinks reception after the conference, 5.30pm to 7.00pm.

This year’s VAC, the annual conference of Visitors Attractions, will include a great range of presentations, panels and seminars delivered by some of the top people in the attractions sector. Topics this year include:

  • The VAC Legal Briefing – the essentials you need to know
  • What’s Hot on the Attractions Scene for 2020
  • Keynote Speech – from Jenny Waldman, Director, 14-18 NOW
  • Market Insights Briefing from BVA-BDRC & VisitEngland
  • Near-Future Display & Interpretation Systems for Attractions
  • Museums & Heritage Spotlight, including working with the community
  • England Tourism: opportunities 2020
  • Fundraising for Attractions
  • Retail Excellence
  • Tech Marketing
  • The Sustainability Debate
  • Case Study in Excellence: Guinness Storehouse, Ireland’s most visited attraction
  • How to get more International Visitors – and keep them!
  • Tourism Alliance Policy Update
  • Experiential Attractions and what it could mean for you

*This programme is subject to change and will be updated here over the coming weeks.


Caroline Brown (Head of Commercial Services, British Library)

Richard Chataway (Vice President, BVA Nudge Unit UK)

Max Clapham (Research Director, BVA BDRC)

Joss Croft (Chief Executive, UKinbound)

Bernard Donoghue (Director & CEO, ALVA)

Selina Fellow (Selina Fellows Retail & Marketing Consultancy)

Andy Headington (Chief Executive, Adido)

Paul Kelly (Chief Executive, BALPPA, the British Association of Leisure Parks, Piers & Attractions)

Earl of Leicester (Owner of Holkham Hall & Estate)

Martha Lytton Cobbold (Managing Director, Knebworth Estates)

Bala McAlinn (Director, Boo Productions & First Ruffian, Ruff Trade Training)

Kate Nicholls (CEO, UKHospitality)

Abbigail Ollive (Head of Marketing, Castle Howard)

Jules Ozbek (Head of Marketing, Continuum Attractions)

Kathryn Preece (Assistant Director, the Office for Product Safety & Standards)

Anthony Rawlins (Founding Director, Digital Visitor)

John Smith (Solicitor, Burges Salmon LLP)

David Stacey (Managing Director, Zip World)

Craig Stoddart (CEO, The Wave)

Andrew Stokes (England Director, VisitEngland)

Jenny Tegg (Head of Marketing, Chester Zoo)

Kathryn Thomson (Chief Executive, National Museums Northern Ireland)

Jenny Waldman CBE (Director, 14-18 NOW, Imperial War Museums)

Humphrey Walwyn (Head of Research & Evaluation, VisitEngland)

Alasdair Willett (Managing Director, History Mystery Ltd)

David Willrich (Founder, DJ Willrich Ltd, and Immediate Past President, Themed Entertainment Association)

Registration for VAC 2019 is now open. Click here to register!

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Supporting Organisations

Official Publication

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