VAC is back and we are going virtual!

VAC, the annual Visitor Attraction Conference, will take place on Wednesday 7 and Thursday 8 October 2020.

The Annual National Conference of Visitor Attractions is back as VAC 2020 VIRTUAL!

We invite you to this year’s Annual National Conference of Visitor Attractions. Now in its 17th year! The national conference is a great opportunity for you to come online to our virtual platform and network with industry colleagues to learn about the latest innovations, thinking and news from practitioners across the attractions and tourism sector.

Whether your interest lies in parks and gardens, historic or heritage centres, theme parks, museums and galleries, zoos or science and discovery centres, you will be sure to have an informative and enjoyable, thought-provoking conference.

New for 2020, we are inviting not just nationwide, but  world- wide attendees, sponsors and exhibitors. Remaining at heart, though, a UK event for the UK industry, we are keen to share best practice from a wider range of regions and countries – all of whom find themselves on different parts of the recovery pathway following COVID-19.

We are building an inspiring and innovative programme which will interest visitor attractions from all over the country. Since the registration rate has been substantially reduced and the conference will be so accessible, we are expecting our audience level to significantly increase. To add further value to our visitors, sponsors and exhibitors, the programme will be held over two days and the content available on demand for up to one month post event.

The audience profile is owners and senior managers of Visitor Attractions as well as opinion leaders, heritage professionals, local authorities, national bodies and many service providers that support the marketing, development, infrastructure, legislation, management and safe delivery of the attractions enjoyed by the general public of all ages.

Keep checking this space for more information as we will continue to update you in advance of the conference or better yet, follow us on Twitter!

We also have some amazing Partnership and Exhibition opportunities available so please do get in touch with us if you’re interested at

Looking forward to welcoming you all in October 2020 to VAC 2020Virtual!

Register for VAC 2020 now! Only £60 plus VAT

Group rates are available for 5 or more attendees from one company or institution, please contact the organisers at for group registration information.

Assisted places are available for the unwaged and students on proof of status, please contact the organisers at for further information.


Register here

Subscribe to our mailing list for news updates

* indicates required

Principal Sponsor:


Official Publication:


Supported by: