VAC went virtual with great success!

VAC, the annual Visitor Attraction Conference, took place live on Wednesday 7 and Thursday 8 October 2020 and is still available on demand until 12th November 2020!

The Annual National Conference of Visitor Attractions returned this year as VAC 2020 VIRTUAL!

We had two fantastic days at this year’s Annual National Conference of Visitor Attractions, its 17th year! All sessions including Q&A were recorded and are available online until 12th November, so there is still time to catch up or register if you couldn’t make it to the live broadcast. The national conference is a great opportunity for you to come online to our virtual platform and learn about the latest innovations, thinking and news from practitioners across the attractions and tourism sector.

Whether your interest lies in parks and gardens, historic or heritage centres, theme parks, museums and galleries, zoos or science and discovery centres, you will be sure to benefit from viewing this informative and enjoyable, thought-provoking conference.

Remaining at heart, a UK event for the UK industry, we are keen to share best practice from a wider range of regions and countries – all of whom find themselves on different parts of the recovery pathway following COVID-19.

We built an inspiring and innovative programme which will interest visitor attractions from all over the country. Since the registration rate has been substantially reduced and the conference is still accessible, we are expecting our audience level to significantly increase. To add further value to our visitors, sponsors and exhibitors, the two day programme content is available on demand and you may also continue to visit the exhibition.

The audience profile is owners and senior managers of Visitor Attractions as well as opinion leaders, heritage professionals, local authorities, national bodies and many service providers that support the marketing, development, infrastructure, legislation, management and safe delivery of the attractions enjoyed by the general public of all ages.

See some of the audience comments and fantastic feedback – follow us on Twitter!

Looking forward to welcoming you  to view VAC 2020Virtual whilst it is still accessible!

Register to view the on demand sessions of  VAC 2020 now! Only £60 plus VAT

Group rates are available for 5 or more attendees from one company or institution, please contact the organisers at for group registration information.

Assisted places are available for the unwaged and students on proof of status, please contact the organisers at for further information.


Register here

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